I know you will agree with me that the internet and email have been with us for quite some time. Most of the generations that existed before the birth of the internet are gradually passing away. classicmindset Hence, I can say that most of us were born in the “internet age” and as such are familiar with the usage of the internet and email. So I guess we have already moved past and are really in this “new age”.
As true as this conclusion is, the fact is that most individuals and companies are still naïve about the power and importance of email marketing, which has been adjudged as the best way of not only creating but also maintaining and sustaining the profitability of a business. And here’s why:
Why do people make purchases? In order to have and implement a successful email marketing campaign, you must understand why people make purchases. Basically, people buy a product or service to satisfy their “needs”, while others buy because of they just “want” it.
Although there are many factors affecting people’s decisions to buy, the most important reason why they bring out their money in exchange for that product or service is because they like it and have developed trust for the brand or person behind the product or service. This confirms the notion which states that “people buy people”, and this goes for any industry and the internet marketing industry is definitely not left out.
I am quite certain that you have come across different people on the internet who can be of help, the fact that you are reading this article clearly proves my point. So if you are a regular reader, am confident that you will find what I have to say useful and we would be able to relate in some way or the other.
For you to have a successful email marketing program, you must have a product or service which your target audience need or want. Email marketing is a great way for you to build relationship with people by enriching their lives by satisfying their needs with your product or service. Once you are able to do this, you do not only open the door for engagement and trust, you also have a list of people who will buy the product or service you are promoting if what you are offering solves their problems.
Another powerful saying I must also share with you is that, “there is money in the list”. This implies that as long as you have people who trust you on your email list, then you will always have a business and never run out of cash inflow. The biggest asset of any business is its email list and this is not just restricted to internet businesses. I am also talking about brick and mortar businesses and self-employed people.
An email list is so important that if you take away any number of buildings, vehicles and equipment, you can still make money if you have your email list. So you can only imagine how it is if it’s your business email list that is taken away. You have no potential customers to reach out to straight away. Email marketing is therefore the life-blood of any business and I want you to understand how important it is.
What I want to achieve with this article is simple. My goal is to give you the knowledge and tools you need to launch an awesome email marketing campaign. Without a shadow of a doubt, you will get results. No more beating around the bush. Let me show you tried and tested methods that you can apply to your business as soon as you finish reading this article.
1. Create Compelling Content
There are millions of contents on the internet begging to be opened. So if you ever want your contents to be opened, then you have to start with a “catching” subject line. This is the beginning of a step by step check list you have to use each and every time you send a message to your subscribers.
The subject line is what your prospective customers will see in their inbox. Now if they are anything like me, then their inbox with be full of tonnes of different messages from all sorts of businesses and other people like you. Your message must therefore rise above the rest and catch their eyes.
To achieve this, some good ideas that have been used successfully on a regular basis includes “funny” subject lines, single word lines, controversial subject’s lines and of course, you can keep it simple by saying exactly what you are writing about. This technique has been proven to be effective and it will help your message to stand out amongst the crowd and increase your open rates by great lengths.
One Central Idea
It is very important for you to have a central idea when you are crafting you messages. There is a high chance that you are going to lose focus and this will confuse your target audience as to what you are trying to pass across. Don’t expect your target audience to work out what you are trying to pass across because they do not have the time and patience to do so. It is your responsibility to clearly pass your message across by harmonizing it with the central idea.
A Clear Call to Action
You must write in a way that all your messages have a clear call to action regardless of what you want your subscribers to do. Do you want your target audience to buy your product or service? Or do you want them to simply check out a piece of content which you have created? Then write in a way that will nudge your audience into action. If you fail to include a call to action, people will not take action and your message would have been a waste of time.
Relevance to Audience
In my opinion, this is the most important aspect of crafting a great email. If your message is not relevant to your audience in any way, shape or form, why do you think they will open it, talk less of reading it in the first place? If your audience are interested in losing weight, then don’t bother them at all with dog grooming products. Believe me, they may become so annoyed and simply jump off your list. You might think this does not happen but believe me, I have seen similarly bad examples and I would hate to see you make this fatal mistake.